Tuesday, December 09, 2008

Chicago Tribune Bankruptcy means bloggers beware

Today in news, the Chicago Tribune filed for bankruptcy in order to 'restructure it’s debt'. They also own properties like the Los Angeles Times, Baltimore Sun, and many others. Any marketer worth their weight knows that traditional media is on a slow decline, and some time in the future there will be a influx of job loss. This industry has many, many well trained, talented individuals in their employ.

So what is going to happen to all these people who are out of a job when the new media revolution completely comes full circle ? I’m sure the majority of the will bounce back, and be scooped up (quickly) by other areas of industry who have similar needs. So ... what about the journalists?